I’m sure that at the regular team meetings of hotel management the question of how to make the hotel more competitive and profitable is probably discussed at every meeting. Hours will be spent discussing new sales & marketing initiatives, yield management programmes, renovation schemes, HR scheduling issues and expense reductions. Of course all of these are vital management issues for any hotelier but why do we not spend hours discussing the softer issues of employee customer service standards and housekeeping standards?
January is a dull month in the hotel business; the weather is awful, business in our hotels is challenging after the excesses of Christmas and New Year and everyone is feeling just that little bit flat as we refocus for the year ahead. The bright spot of every January is the Best Western Hotels annual conference when the independent Best Western hoteliers of Great Britain get together for two days of both business and social events. This year we met in Bristol.
It’s January and everyone makes New Year resolutions, right? My New Year resolutions have nothing to do with personal lifestyle changes, diets or fitness regimes which tend to last until mid February at the latest so I will not be making any personal resolutions. However business resolutions have more chance of success so my New Year business resolutions are to make our hotel digital marketing more successful and profitable. Digital marketing is where the concentration needs to be in 2013 so here are my own hotel digital marketing resolutions.
Hogmanay is the Scottish festival for New Year celebrations and there is no better place to celebrate Hogmanay than in Edinburgh. With spectacular events, incredible bands and amazing crowds from every corner of the globe, Edinburgh shows the world how to party. The festivities start with a torch light procession on Sunday 30th December and reach their height on Hogmanay (31st December) with the famous street party on Princes Street with live bands and of course the midnight fireworks display from Edinburgh Castle.
How many hoteliers realise that high quality, up to date, professionally taken photography gives their hotel an advantage which will result in it being selected over a competitor hotel? Just have a casual browse on the web and view some hotel websites and you’ll see that it is probably less than you would think. More than ever, it is vital for a hotel to have the very best imagery it can afford.